Media Shifting
Gogomo is enabling Entertainment on the GoSM. Gogomo gives users control over where and how they access their personal media such as music, photos, videos and more, freeing them from the PC environment by transferring media and enabling playback on other devices.
The industry is missing out on the revenue and growth opportunities - $1 billion a year is missed due to the lack of widespread interoperability for content across PC’s, mobile devices and other portable media devices (Mobile Entertainment Forum). Delivering content to a wide array of devices, moving content from device to device, managing content policy rights and eliminating the complexity of having multiple systems to handle different digital goods are major issues for the new digital media landscape. Technology today is limited by competing handsets, content providers, network operators and DRM standards making it difficult to serve the needs of consumers and publishers who want flexibility, control and interoperability of content across devices. The need to improve is complicated by competing operating systems on a huge range of devices.
Gogomo solves the problem of content interoperability and rights management through its media shifting solution giving users control over where and how they access their personal media, freeing them from the PC environment by seamlessly transferring media and enabling playback on other devices.
Gogomo’s value proposition for broadband providers and wireless carriers:
- Entice customers to sign up for high-value services from broadband providers and wireless carriers
- Improves customer retention and attracts new customers
- Monetize the value of the installed base through new sources of revenue
- Differentiator as wireless networks become ubiquitous
- Gives users flexibility to access personal media when its convenient for them – without the need to carry multiple devices
For device manufacturers;
- Bundling can increase the value of their products- more compelling to consumers
- Show off the features of the device
- Great extension to existing tools and products
- Increase usage of device
