Media Sharing
“Encouraging legal and innovative peer-to-peer distribution is vital to driving the growth of the mobile entertainment industry” – Mobile Entertainment Forum
Gogomo offers a legal content recommendation/sharing service that enables consumers to use any device to access, play, view and share games, music, videos and photos. Gogomo provides the foundation for extraordinary new market opportunities offering the industry a powerful peer-to-peer marketing tool to create viral marketing communities that will drive further content adoption and usage and increase customer loyalty.
- Key opportunities:
- Enhances customer’s relationship with content
- Drives viral adoption and creates viral marketing communities
- Increases customer loyalty
- Provides control over widespread content distribution
- Drives further content adoption
- For instance, SMS adoption tripled and traffic quadrupled after the implementation of SMS interoperability in the summer of 2003.
- The core set of principles of this solution represents the best interests to ensure cross-carrier participation.
- Flexibility: Smooth integration with underlying OSS and DRM systems and additional players in the value chain.
- Efficiency: Control operational costs associated with wireless content through a single solution.
- Scalability: Built to carrier-grade specifications to ensure smooth capacity and capabilities expansion to help drive market growth.
- Familiarity: Adapting proven and familiar approaches while meeting the needs of all players and driving market growth.
- Neutrality: Competitively neutral to all players in the value chain, which will in turn help drive additional participation.